NEA ‘HOT GIRL SUMMER’ MV
NEA wanted to make climate action more relatable and engaging for younger audiences. The creative response was Hot Girl Summer, a satirical 2000s-inspired music video that used humour, nostalgia and pop culture to encourage Singaporeans to adopt more sustainable habits.
01 / Context
Turning climate action into a 2000s-style music video
The music video was produced across 2 days, 3 locations and ~15 cast and crew, with close coordination across wardrobe, set design, casting, locations and post-production to maintain the 2000s-inspired aesthetic.
It was also the team's first vertical music video, requiring production and creative decisions to be adapted from the landscape format used for previous MVs. With client approvals handled remotely during the shoot, the workflow was structured to keep decisions moving while maintaining consistency through to the final edit.
02 / Approach
Bringing the 2000s aesthetic to life across production
03 / Outcome
The final campaign successfully translated a complex climate message into an entertaining, social-first format, generating strong audience response while making climate action more accessible and culturally relevant to younger Singaporeans.
Role: Lead Producer
🥇 2025 Hashtag Awards - Best Social Media Education or Awareness Campaign
🥈 2025 Hashtag Awards - Best Use of Cause Marketing in a Social Media Campaign
🥉 2025 Hashtag Awards - Best Social Media Advertising Campaign
🥈 2025 Markies Awards - Most Creative: Cause Marketing
🥉 2025 Markies Awards - Most Creative: Communications & PR