WE LIVE IN SINGAPURA (2025)
For Singapore's 60th birthday, the team wanted to create an NDP piece that felt distinctly Singaporean and could tap into the nostalgia surrounding the nation's milestone.
We decided to revisit Hossan Leong's iconic We Are Singapura remix, updating the original for a new generation while bringing Hossan himself back into the project.
01 / Context
Reimagining a Singaporean classic for SG60
Oversaw the production alongside the lead producer, providing direction on key decisions, identifying potential roadblocks and stepping in to resolve issues as they arose.
With Hossan engaged through an intermediary who was difficult to reach, stakeholder follow-ups and communication required close management to keep the collaboration, production team and wider timeline aligned through to delivery.
02 / Approach
Keeping a high-profile collaboration moving
03 / Outcome
The final video generated >1M+ combined views and ~40K engagements across platforms, with the updated music video version tapping into the nostalgia of audiences familiar with the original.
Role: Senior Producer/Production Oversight